New CUSO offering Executive Benefits and Business Protection Announced

by | Nov 1, 2021 | News


TriscendNP, Dollar Associates, Goldenwest Credit Union and seven additional leading credit unions form partnership to bring new revenue sharing opportunities to credit unions nationwide.


November 1, 2021 – Dallas, TX – TriscendNP, providing credit unions and their stakeholders innovative executive benefits and business protection solutions for more than 20 years, has announced the launch of BenefisCU, a new credit union service organization (CUSO) formed in partnership with Goldenwest Credit Union, Dollar Associates, LLC., and seven other market-leading credit unions throughout the United States.

Credit unions, one of the fastest growing marketplaces for non-profit executive benefits, have not typically had the opportunity to participate in, or realize revenue from, executive benefits and business protection sales. BenefisCU will provide participating credit unions a revenue sharing opportunity to market advanced insurance solutions to their credit union executives, members, commercial account holders and peers.

”We are big believers in the collaborative movement through CUSOs and have been truly impressed with the development of this project over the past several years.” shared Dennis Dollar, Partner of Dollar Associates, LLC, “As a result, we invited some of our most innovative credit union relationships to participate in this exclusive equity membership opportunity. We see big things happening at BenefisCU and are excited to be a partner in this CUSO.”

The primary initial product lines for BenefisCU will include executive income benefits, business protection insurance, split dollar retirement plans, 457f deferred compensation, Credit Union Owned Life Insurance (CUOLI), “Section 162” bonus plans, executive disability and long-term care, and advanced insurance protection packages.

“BenefisCU offerings are consistent with the credit union’s core business and provide a significant opportunity” said Kerry Wahlen, Chief Executive Officer of Goldenwest Credit Union. “Goldenwest was the pilot for this new initiative over the past three years and has realized substantial non-interest income. BenefisCU will elevate the existing insurance services of credit unions to a new level.”


Statistically, over the past decade, credit unions have provided for-profit, publicly traded brokerage firms with over $1 billion in commissions. This is because for decades, the resources necessary to provide advanced insurance solutions such as executive benefits and business protection insurance were largely held captive by these for-profit organizations.

“We believe the current for-profit vendor relationships with credit unions are inconsistent with the mission of the non-profit community and the credit union collaborative spirit,” said Dale Edwards, Principal at TriscendNP. “As financial institutions with insurance offerings, credit unions are uniquely poised to benefit substantially from this disruption of business as usual.”

Current equity members include Goldenwest Credit Union, Ogden, UT; MAPS Credit Union, Salem, OR; Redstone Federal Credit Union, Huntsville, AL; Desert Financial Credit Union Phoenix, AZ; Michigan State University Federal Credit Union, East Lansing, MI; Sandia Labs Federal Credit Union Albuquerque, NM; and University Federal Credit Union Austin, TX; and American Heritage Federal Credit Union, Philadelphia, PA.

BenefisCU is accepting an additional, limited number of credit union equity members. Associate-level membership partners will also be available to qualified credit unions. Interested credit unions can learn more by visiting or calling (972) 318-1110.

About TriscendNP

TriscendNP’s expertise is in helping organizations retain key leadership with executive benefits and business protection plans that mitigate risk, reduce costs, and generate revenue, so they can rest easy. TriscendNP is redefining the standard of excellence through leadership, doing everything honestly and with integrity, and sharing success.


About Goldenwest Credit Union

Goldenwest Credit Union is a leading provider of financial products and services throughout the state of Utah. Goldenwest exists to serve and empower its members to achieve financial success in their families, businesses, and communities. The organization sets strategic objectives for the Credit Union’s strength so that we may be a viable resource for our membership.


About Dollar Associates

Dollar Associates is blending results-oriented working knowledge of day-to-day credit union issues with the perspective of two industry insiders who have been at the center of every significant piece of credit union legislation and regulation in recent years. The Dollar Associates team has provided since 2004 a full range of consulting services to America’s credit unions and organizations who work with them.



Bouchard Communications Group

Cell: (916) 521-7440

For more information, call (972) 318-1110 or contact us.

Dale Edwards Avatar
Mr. Edwards serves as Principal of TriscendNP. As a co-founder, Mr. Edward’s vision is to take the experience and discipline from his investment banking background and provide unique products and services to the employee benefits sector. Contact or learn more about Dale >>