FLOWER MOUND, Texas — BenefisCU powered by TRISCENDNP, a credit union service organization (CUSO) and leading provider of executive benefits and advanced insurance solutions for credit unions, today was awarded the 2025 “New CUSO of the Year” by the National Association of Credit Union Service Organizations at the NACUSO Network Conference in Las Vegas, Nevada.
BenefisCU was honored with the “New CUSO of the Year” award as a testament to its dedication to enhancing the financial health and operational effectiveness of credit unions across the country.
“This recognition underscores BenefisCU’s commitment to delivering industry-leading executive benefit plans and risk management solutions tailored specifically for credit unions, their members and communities, achieved through a robust partnership with TRISCENDNP,” said Alex Staron, CEO of BenefisCU. “Our approach not only streamlines operations but also ensures that profits generated from these services remain in the credit union ecosystem, fostering mutual growth.”
BenefisCU offers advanced insurance solutions designed for credit unions, enabling them to provide executive benefits for top talent and risk management services for their members. Through a national collaboration with other credit unions, BenefisCU provides access to specialized, member-centric products and favorable carrier commission structures across various insurance lines. This approach ensures that credit unions can meet recruitment, retention and risk management needs effectively.
“With BenefisCU, we’re already seeing returns, and they’ve delivered on every promise, a reflection of the shared vision driving our work together,” said April Clobes, President and CEO of MSU Federal Credit Union.
With $33 million in current and guaranteed future revenue since inception and a 12.3% increase in net income year-over-year, BenefisCU is accelerating forward. Currently partnered with 14 credit unions and Dollar Associates, and powered by TRISCENDNP, BenefisCU is actively expanding its footprint and accepting a limited number of additional credit union partners to join its mission-driven model.
“This momentum is a clear signal that BenefisCU is not only building traction but also delivering measurable value through its tailored approach to executive benefits and business protection,” added Staron.
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About BenefisCU powered by TRISCENDNP
BenefisCU is a credit union service organization (CUSO) that provides executive benefit plans, business protection plans and risk management solutions tailored for credit unions and their members. By collaborating with credit unions nationwide, BenefisCU delivers specialized insurance products that enhance recruitment, retention and risk management strategies. BenefisCU is powered by TRISCENDNP, bringing more than 150 years of combined financial experience and serving more than 100 organizations. Learn more at benefiscu.com.
Contact:
Jessica Blodgett, AVP Marketing
[email protected]
