Ms. Zewdie serves as a Marketing Associate I at TriscendNP, where she supports marketing initiatives for both TriscendNP and BenefisCU, the CUSO powered by TriscendNP. In her role, Sifen contributes to the planning, execution, and management of marketing strategies and campaigns, while coordinating projects and collaborating across teams to support business objectives and drive impactful results.

 
Sifen joined TriscendNP in 2023 as a New Business Coordinator before transitioning into her current marketing role. She brings experience managing projects across multiple industries, including clinical and university systems, where she developed strong expertise in project coordination, operations, and cross-functional collaboration. Sifen holds a B.S. in Psychology and an M.B.A. with a concentration in Project Management.